Villain is quite average. He has caught me in one or two elaborate bluffs. The last time I c/r him he minbet back. He c bets alot so I though c/r was pretty safe here.

I am pretty sure I have the best hand here. 88, JJ and 910 would 3 bet flop almost always or at least raise turn. KK and QQ are possibilites but he would raise KK on turn and if he has QQ oh well sucks for me.

Is river bet good or should I just shove? I figured two pair type hands were more likely to call getting 3:1.

Full Tilt Poker, $0.25/$0.50 NL Hold'em Cash Game, 2 Players
LeggoPoker.com - Hand History Converter

SB: $66.55
Hero (BB): $81.10

Pre-Flop: 7 7 dealt to Hero (BB)
SB raises to $1.50, Hero calls $1

Flop: ($3) 7 8 J (2 Players)
Hero checks, SB bets $2.50, Hero raises to $7.50, SB calls $5

Turn: ($18) K (2 Players)
Hero bets $14.50, SB calls $14.50

River: ($47) Q (2 Players)
Hero bets $23