There is no simple answer

You play this hand against your opponents likely range, and how he would likely play that range. Your relationship is secondary, but often just as important. Does opponent have a tendancy to call with high unpaired hands preflop, and reraise pairs? Does your relationship with him influence this tendancy? Does he smooth call with 88-TT Preflop a lot? Does he ever smooth call JJ-AA?

How passive is the opponent? Will he check behind with TT, then give up when you bet the K, or will he call a pot bet on flop with TT, and not believe your second barrell when the K hits?

The way you play any hand and extract value has everything to do with the opponent, the way they play, and what they think of you and your lines.