I think it's fine if you have a tight image. If you can pick off a lot of 3 bet pots, you'll really increase your WR.

Key here is thinking about opponents range -- his range here is dominated by PP's and there could be AQ. With the K out there its less likely he has KK, so what's left is AK and AA that could be a problem, but it's more likely he has something else... thus the reraise is EV+, especially at this limit. As you go up the ladder you'll find people willing to call down JJ in this same spot.