I play it the same.

I think his range is an underpair bluff/JTs/T9s/QJs/33... I could see a bluff or semibluff flop c/r since it looks like you're squeezing a button steal pre-flop. I'm not sure why he would push a made hand on the turn, unless he's 3rd leveling you. He only needs to be tilt-bluffing 31% of the time here for a call to be +EV...

edit: In response to the two posts above, I'm pretty sure this guy 3-bets QQ/JJ from the sb here rather than cold-calling.