Quote Originally Posted by wufwugy
when we balance, our opposition loses no matter what adaptation they make. this is so because our bluffs are protected by our thin values. if they call us less then we bluff more, if they call us more then they're paying our thin values off with their 'bluff catchers' more. we profit more no matter what their response. when villain does same to us the battle then becomes about who can read ranges the best
It's switching gears and being one step ahead.

If they're distrustful, we value bet thinner, more often and bluff less. If they're too trusting, we bluff more and don't make thin value bets.

If we know where they're at and they don't know where we're at at, we're winning with an exploitive strategy.

That said, against all but the most station of calling stations I don't abandon the bluff (I just do it a lot less.) If you get caught it discourages them from making the correct adjustment for several hands. However, against loose players they're less likely to have a calling hand at the end, hence it's easy to under-estimate your fold equity and hence overestimate the -EV cost of the play in isolation.