PokerRoom No-Limit Hold'em, $1 BB (5 handed) FTR converter on zerodivide.cx

BB ($62.80)
UTG ($73.80)
MP ($27.80)
Hero ($50.20)
SB ($69.75)

Preflop: Hero is Button with 9, 6.
UTG raises to $1.5, MP calls $1.50, Hero calls $1.50, SB raises to $5.25, 1 fold, UTG calls $3.75, MP calls $3.75, Hero calls $3.75.

Flop: ($21.50) 5, 3, K (4 players)
SB bets $10, UTG folds, MP folds, Hero raises to $23, SB calls $13.

Turn: ($67.50) 8 (2 players)
SB checks, Hero bets $21.95 (All-In), SB calls $21.95.

River: ($111.40) A (2 players, 1 all-in)

Final Pot: $111.40

Results in white below:
Hero has 9s 6s (high card, ace).
SB has Jc Jd (one pair, jacks).
Outcome: SB wins $111.40.


Preflop is pretty bad, just called since there were 3 people in the pot, but still it's bad. Anyways, should I just give up doing stuff like this? I mean, I'm doing it the same way I would with a set or two pair, but the two times I've tried this lately, with players that seem to be ok, they don't believe me. And being called should I just take the freecard on turn? I thought his call on flop was weak that's why I pushed turn, as well as the turn giving me a gutshot as well as a flush draw, 12 outs...and he did think a long time before calling. And I don't have a loose image or anything here. Would you call me down like he did here after you see his hand?

During my 10k hands at 5max 50NL I have done big bluffs like this two times, both times being called down, so I guess I should just stop?