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I could be wrong, but I think Jim Rome perpetuated the Man Ram thing.
I think nicknames are appropriate for athletes with names that are difficult to pronounce or if it accurately describes someone. For instance Big Ben or AK47 for Ben Roethlisberger and Andrei Kirilenko respectively are fine (though nobody has much trouble with Ben's name anymore these days). Willie Mays as the Say Hey Kid and "Neon" Deion Sanders are fitting.
Some nicknames are stupid and pointless though. I hate that people refer to Terrel Owenss as TO, or (not an athlete, but still a good example) Jeniffer Lopez as J-Lo. Those are unnecessary and bland. They serve no practical purpose.
Also, if I ever see anyone in person actually mention a celebrity couple hybrid nickname such as Bennifer or Tomkat I just might have to punch them in the cunt.
/rant
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