50nl turning JJ into a bluff on the river

[sinister1]

I hate taking this line as a bluff (bet/check/bet) since it is so weak, buuuuut was it OK here since my range would have a lot of Ax?

Full Tilt No-Limit Hold'em, $0.50 BB (6 handed) - Full-Tilt Converter Tool from FlopTurnRiver.com

UTG ($50)
MP ($41.15)
CO ($87.90)
Button ($56.70)
Hero (SB) ($66.75)
BB ($50)

Preflop: Hero is SB with J, J
1 fold, MP calls $0.50, CO calls $0.50, 1 fold, Hero raises to $3.50, 2 folds, CO calls $3

Flop: ($8) 8, Q, 7 (2 players)
Hero bets $5, CO calls $5

Turn: ($18) 3 (2 players)
Hero checks, CO checks

River: ($18) A (2 players)
Hero bets $10

[dalecooper]

I think it's OK since the ace is a scare card for a lot of his hands. I'd prefer to bet a little bigger though, maybe $13. And I'd give it a few seconds of Hollywood before betting, but don't overdo it.

[minSim]

He's never folding a Q and he probably doesn't have one after checking the turn.

Bet the turn for value.

And as played I'm c/cing this river.

[baudib]

I like it because I don't have the cajones to do this very often. I don't think you fold out better hands very often though. JJ is really a bluff catcher here, as a lot of villain's range is busted draws, so I think I agree with minsim.