Hey I'm not a losing player in general and I think this was a hand I just couldnt get away from. We're all friends who play though it's not a home game we play at my local casino with blinds of 1/1 - to keep it friendly and let anyone join in. (I'm UK so its pounds but it doent make a difference for what I'm asking.) Just give me some advice on the hand below.

I'll show my opponents cards so you can maybe help me out with his betting.

8 players PLH

Me on button.

Dealt to me -


raise PL - 1-4pounds

Dealt to opponent -


call 5 pounds

Flop -


I bet 6 pounds
calls 6 pounds

Turn -


I bet 10 pounds
raise 10 - 20pounds
I call raise 10 pounds

River -


I bet all-in 28 pounds
Insta-call

Straight over trip jacks/decent kicker.

The guy is actually very good and I play alot with him but I just didnt put him on a gutshot. He's not one to call preflop to a raise with cards like that and certainely I didnt expect him to call with a gutshot. Ok he hit it and re-raised me but he's good, I took that to seeing where he thought I was in the hand. I may have been able to get away from the hand if the last card were not a jack but any tips for the future would be great. Could anyone put anyone on cards like that? I put him on J2/3/4.

Help!