I've haven't seen this discussed previously so forgive me if I have. I've only been playing on and off now for about three years.

One thing I've noticed if you want to build a decent pot get your money in on the turn. I have a few reassons for betting 1/2 the pot to almost the pot on the turn. Here they are:
1) Opponent may fold and you win.
2) Many people chase their outs.
3) Checking and betting on the river usually leads to the opponent folding once they realize they haven't hit their "gutshot". Therefore missed opportunity for more money.
4) If they hit their out at least you've made them pay the number of times they haven't.

I do this if I feel I've got pretty much the best of it, trips or better on a non scary board. I used to slow play my set hands and try to trap on the river. I.E. sitting their with a flopped full house checking down the turn for a river bet, only to make the river bet and have the person fold.

Any thoughts?

Dave