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thanks for pointing out some variables i forgot to mention.
the idea is that many business will offer different ad/payment packages, and you get to choose. so if one said 'FTR ABORTION CLINIC' and you were prolife, you wouldnt even consider it. but if it said "STARBUCKS" and you loved coffee, or were indifferent to it, how much would you take for each?
consider one that you had no problem with, and it matched reasonably well with your car, how much? also, if you have some super awesome car, pretend like you were just average joe the plumber and wanted a few extra bucks to deal with gas.
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