Villain is 12/8 over 35 hands and looks pretty straight forward. I can't see sets not raising this flop and playing this slowly. Can I fold here? If not am I looking to call to keep bluffs in his range or as surviva said during our sweat when this hand came up "incase he value bets the river small with a better hand, thus saving us money." I pointed out though that if this is our reasoning for calling the turn we should just be folding since some of his range may stack off on the turn but not on certain rivers so if we think we have sufficient equity, we make more by shipping the turn and lose the same amount by calling the turn and river when we're behind.

Does anyone want to just fold to this turn death line here?

No-Limit Hold'em, $0.50 BB (6 handed) - Hold'em Manager Converter Tool from FlopTurnRiver.com

CO ($10.75)
Button ($56.20)
SB ($26.50)
BB ($71.75)
UTG ($43.95)
Hero (MP) ($50)

Preflop: Hero is MP with J, 10
1 fold, Hero bets $2, 3 folds, BB calls $1.50

Flop: ($4.25) 9, 4, 7 (2 players)
BB checks, Hero bets $3.40, BB calls $3.40

Turn: ($11.05) 2 (2 players)
BB checks, Hero bets $9.50, BB raises $19, Hero raises $35.10 (All-In), BB calls $25.60

River: ($100.25) K (2 players, 1 all-in)

Total pot: $100.25