Pretty much what everyone else has said. You've gotta slow play it and hope somebody catches something they think is really good.

Twice in the past two days I have run into three of a kind on the board. On the river I will hit a pair and think my boat is good because some asshat has slowplayed quads....Said asshat throws out a bet that looks like it might be trying to steal a pot with a high card ace, or low pocket pair or something....so I raised over the top thinking my boat was probably good (I mean c'mon, how often do you see quads?).....and it wasn't.

So slow playing works, other people have to get lucky though if you want to get paid off.