if you think it'll get him to fold a jack, 1010 and maybe QQ then it's good. Not sure on what level this deals with "meta-game"... as in, you don't only shove the nuts on the river?...

Your hand is pretty strong and can obv catch some bluffs.

I prefer shoving though since he gets to check behind so many hands that are frightened to call a shove but beat you at showdown. NH.

edit : when the pot is big in terms of BB's and your hand is reasonably strong I think it's worth taking a shot at taking it down, especially since, as I mentioned above, there are so many medium-strong hands that will love you if you let him showdown here.