Yea he's not even close to short.

I like your play until the turn. Raising the turn is a must. If he re-re-raises then you have a problem. Board of K-J-10. You have to make sure he doesnt have something like KQ (which is what I am putting him on). A turn raise will really let you know where your at because he is raising you with all the hands that beat you on that board except maybe KQ if he is a little loose.