Depends.

If we bet flop then a worse hand like JJ may raise because everybody loves raising that here, and then we fold. Sometimes a hand like JJ just calls, then on the turn we're in the same spot no matter if we bet or c/c flop.

Air is more likely to bet than raise. Betting flop never folds a king or better. This isn't as important in 3bet pots, I think, though. We could get away with murder by making villian think we're slowplaying KK or AA because he may be thinking he'd slowplay it here.