I like leading the flop though c/raise is thing we seem to be inclined to instantly think of when we flop big hands. PLZ Lead turn as played and get it in as soon as possible. You have a set and it's NL 10 and people stack off with AK/AJ/A10 100% here which is part of the other two's ranges. Don't feel bad about stacking off to AA/KQ/JJ. River call is fine. It's like less than half the pot.

Just because you get coolered from time to time doesn't make playing this passively a good thing. Hope he value towned himself!