Quote Originally Posted by Rondavu
You have to do something besides c/c on the turn. With how you described his relationship with you, it's not reasonable to expect your passive line to induce that much spew yet, and your developing hand, which is often ahead, really isn't that strong yet.

Consider ISF theorem. The strongest hands including the nuts are more plausibly in your range, not the villains. He'll have a tough time bullying the turn if you commandeer it. Furthermore, if you assert the turn and he goes passive on you, it's easy to push a lot of rivers he can't call when you miss.
What kind of rivers would you bluff shove? Pretty much everyone that hits me are the only scare cards I would think of trying to rep as a bluff.