Results:
I bet $50 on the flop to induce some action from a clear c-bet size. He called.

I followed through for $100 on the turn for pure value. He called.

Then I shoved the river for ~$250. He tanked for a while. "Nice Bluff" blah blah blah blah blah "Wow, didn't think you would follow through" blah blah blah "Did you have a King?" "I had two pair" (yeah right) blah blah blah.

Mixed feelings about a bet c/r line. I think a line like $60 on the flop and $150 on the turn would have had more value against his aggressive calling. I thought about a river check, but once he calls the turn I hate to let him showdown one pair for free on the river.