thanks guys.
i guess i just havent been able to figure this out on my own but everything you guys are saying makes perfect sense. if i'm bluffing here with missed hands i should indeed be cbetting with a hand as good as 2nd pair here.
i guess ive just often had this syndrome of raising hands and then going ah crap i hate this flop and kinda wanting to give up. this is MOSTLY oop and i know poker tends to be v difficult oop in general, but i do see there's still lots of value here.

(and yes he did FLOP the monster, set of K's)