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I think the problem most poker players have (I know I do), is that we play poker because its fun, so we really resent doing poker related activities that aren't fun. This is probably the wrong forum to discuss this because most of the valid posters have either overcome this, or do enjoy doing what the rest of us don't. I think that's why video sites are so popular. It is fun to watch some pro destroy high limits and imagine we're actually learning something. It isn't nearly as much fun to pause/rewind/review while watching that video. To stop and work through similar yet different scenarios and try to apply the same logic. To jump into HEM and find the spots where we've faced similar decisions and review our play. That stuffs work, not fun. And that's with nice pretty video to engage us, now imagine reading a book? Its enough to just plow through it, let alone study it.
At the end of the day, most of us would prefer to play poker, than to study poker. I think for most people, that's the main hurdle to overcome. Whether its by scheduling specific hours to do it in, or making a commitment to do a certain amount of study either before or after each session. Then the next step is making that study actual study. Not just reading or watching vids, but taking notes and running through scenarios.
Probably the main reason I've never gotten coaching, is that I don't believe that at my stage of development, that anyone can teach more more than I'd learn from actual self study. To use my example above of a learning expense paying for itself, a cost of approximately a buyin per hour just can't compete with reviewing items I already own (eg studying ToP properly).
I guess to address Dr's question, I'd pick the one I felt gave me the best return as some kind of personal balance between percentage return and dollar return. For me, I'd get a lot more value out of re-reading ToP. If someone feels they've gotten almost as much as they can out of that though, then its probably worth looking at more expensive options as long as they think there's a positive return.
Maybe looked at another way, rather than a 'one or the other' choice, I'd prioritize them, along with other options.
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