Check flop - you're not really getting called by much worse, getting raised (substantially) is horrible for you and yeah you have sd value and equity you don't want to get blown off of. As played I'd give him a range of sets and some overpairs on the flop. By the river we can probably remove QQ (or any other random Qx) from this and expect to be good a lot. I'd bet small for value vs the rest of his range. 60c should do the trick, just pick a size he can call with [99 88 KK AA]