I'm way more inclined to flat JJ here. The difference is that I'd only 4-bet JJ if i was 4-bet calling and that is probably a bad idea at 10NL without some aggro dynamics, dick waving background. JJ also plays much better as people will play straightforwardly where we flop an overpair and of course we can flop a set.

You should be 4-bet bluffing this spot some non enormous % most likely, so you want only hands with blockers. If you cold 4-bet bluff 98s here your range either sucks or is way too wide.