PokerStars No-Limit Hold'em, $1.00 BB (8 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: FlopTurnRiver)

UTG+1 ($38)
MP1 ($18)
MP2 ($29.85)
CO ($168)
Button ($100)
SB ($183.85)
BB ($105.45)
Hero ($100)

Preflop: Hero is UTG with J, J.
Hero raises to $4, 2 folds, MP2 calls $4, 1 fold, Button raises to $12, 2 folds, Hero ???

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Re-raiser is a 7/4 over 90 hands, so he almost certainly has AA/KK here.

In spots like this, how do you calculate if you're able to make an +EV call here?