Thanks for the reply, definitely makes sense, I'll have to watch more sportscenter and talk to more people.

Good part of this is that I get to see what kind of odds teams are typically laid. I'm keeping a spreadsheet tracking the odds of 5 different sportsbooks (bodog, betus, pinnacle, carib, matchbook) at the same time and hypothetically picking the best. After a while I'll not only get a feel for which teams generate the best odds, but also which sites see the most action.