Couple things... this is 2/4, there is no one you should be concerned balancing against, so I wouldn't care what it does for my image to be able to show up w/ 9T here.
I think you are right that the turn bet is a losing bet if you don't bluff the river, but I think that's only true when the river isn't a card like another Q which is essentially the worst bluff card in the deck. If this were against someone good at 5/10, I could see this working, but not at 2/4.