If he's on the looser side on the button, raise him. Call is ok, now c/c the flop and reevaluate turn, probably c/f if he continues on hard. Feels like a sucky line but depends a lot on your history and it's the disadvantage of being in the SB. Sometimes I lay this down preflop if the guy is tight on the button too, or if I heavily expect him to play back at me when I 3bet.