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 Originally Posted by OngBonga
What you have to understand is that when there is a huge public debate raging, many people just quietly keep their thoughts to themselves and only express their opinion in the form of voting. I think such behaviour has a tendancy to skew the polls in favour of the candidate or option that the media favours, because those who oppose the media's idea of the "positive" option are less likely to engage in public discussion or polls.
I don't have any detailed information about the whole polling issue, but I assume people are being polled with anonymity. It doesn't guarantee they're going to give an honest answer, but it seems to remove (or at least reduce) any possible embarrassment about who or what a person says they're voting for.
On an aside, I think an issue was raised with the accuracy of polls in general after one of the polls last year in some election. The poll itself ended up being way off. Well, no statistician is going to argue a poll is 100% accurate, and there's always a chance any given poll will be way off because it's drawing a sample and is not an exhaustive measure of the entire population.
There may be issues with how samples are drawn in some cases and whether they're representative. One example I recall hearing about was a telephone poll conducted in some distant year when home telephones were still only owned by relatively well-off people. Not surprisingly the sample wasn't representative because it only included people who owned telephones, and the poll was miles off the mark. But I think sampling issues are much more widely controlled for these days and so without knowing too much about how these election polls are being done I'd hazard a guess that most of them are as accurate or nearly as accurate as they claim to be (i.e., fairly accurate but not precise).
This of course assumes the pollsters aren't setting them up to give biased results, either deliberately or out of ignorance. This probably does happen a fair bit. That's why the source of the poll is often your best guide as to its reliability; the more disinterested the pollster, the more likely the poll is to be giving an accurate estimate.
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