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 Originally Posted by Savy
I got bored of that video about half way through.
So the people that pay for adverts to be shown on videos aren't happy that their adds are shown on random youtube videos. You don't have a right to make money using someones website. I think it's perfectly reasonable (in fact I think it's insane to think otherwise) that a corporation like coke don't want their ads appearing on videos that talk about certain topics. It has nothing to do with not wanting to advertise terrorist videos it straight up wouldn't want advertising on anything to do with terrorism.
It's like people don't understand the whole point of advertising & branding yet because they are losing money it must be a problem.
They took what happened to a handful of videos, and blew it out of proportion. A literal handful of videos; it’s telling when they kept showing the same examples over and over. Because it was truly difficult to find actual examples.
That where that dude in the AdAge article comes in play. Basically an extortionist, willing to tarnish the name of the brand because they refuse to pay up.
More importantly, this is a power play. Old media feels cornered. People just don’t give a shit about them anymore. So they have started to wage war against the new media. Youtube is all fun and Ames when it’s about cat videos, but as you can clearly see, it’s political commentators that take the brunt of this over the top censorship and response. If whatever you talk about in your vid is political in nature, boom! Instant demonetization, does not matter the context.
Also, advertisers look for any excuse to get better leverage in ad deal negotiations.
No one would ever associate Coca Cola with isis, because it randomly showed up as a preroll ad on a video with 2,000 views. However, Toyota trucks is different, as they have been known to parade around in caravans full of these. No preroll ad needed for that one …
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